CITY OF ORIGIN, DATE OF RELEASE – Your press release should read like a news story, broken into several paragraphs. Provide information about your organization, products, services, or events that will entice a journalist or editor to write a story. Put the most important information in the first paragraph, including the “who, what, when, where, and why” of your announcement.
Use the second and subsequent paragraphs to dive into more detail and set up the story for the reader. Incorporate a quote (or quotes) from you or another leader in your organization. Always write in the third person, and avoid using words like “I”, “me”, and “you.”
Here’s an example: Southside Cycling, a leading cycling and sporting goods retailer, is pleased to announce a new store in The Great Mall of Chicago. The brand new store will be stocked with reputable brands of bicycles, tires, helmets, and more, with a wide price range to fit all consumer budgets. “We’re excited to welcome a great company to the assortment of storefronts at The Great Mall!” said Jackson Smith, Chief Operating Officer of The Great Mall.
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Porter started boxing at the age of four, when his father Kenny suddenly took him and his brother to the gym. “We just woke up one day and went with him to the gym,” the-34-year-old Porter remembered. “My dad never asked if we wanted to box. I grew-up in USA Boxing and it literally became a part of my life. We had to do a lot to make it to the top level. If my father trained you, you had to work hard, and we were the best of Cleveland boxing.”
“Showtime” was a decorated amateur boxer, compiling an incredible 276-14 record, highlighted by his gold medal performance at the 2007 U.S. National Golden Gloves Tournament, as well as back-to-back silver-medal winning years in 2007 and 2008 at the prestigious U.S. National Championships.
“It’s like an inheritance out here in Cleveland…..the way we train, the way we fight, and our mindset in the ring. It’s all very familiar,” Shawn recently mentioned in his podcast, ‘The Porter Way Podcast.’ “We all came from the same school. Clint Martin (Kenny Porter Sr.’s former trainer) is boxing in Cleveland. (Charles) Conwell started in Cleveland with Clint Martin. Guys like Montana (Love), like ‘Tiger’ (Johnson), myself…..when we tell you where we come from and that we’re going to make it, please believe it because we’ll be around for a long time!”